SEO & Web Marketing – Planning Considerations

I’ve been involved in web design, database integration and the then unknown SEO, also known as search engine optimization, since the early 90’s when it was really a wild west frontier. I have learned a lot and seen a lot – both good and bad. From what I have learned I have honed my skills and have succeeded in my ability to get a site into the top 5% of visited websites as ranked by various systems.

What I will be covering in the next 8 articles of this series is what it takes for you to have a well-developed, non-special effect website and have it rank well on its own, through just good solid html without much thought given to how to use keywords.

I will be covering things to consider as well such as web hosting (if they can’t get to your site you can’t get ranked), developers (if they don’t do things right you may not get indexed in the search engines where you need to be), planning the site and more.

The important thing is to not look at this as a necessary evil, but more as something enjoyable or even a challenge.

Planning Considerations

Like any business (whether it is brick and mortar, click and mortar or just cyber-based), you need a good foundation. You need to know where you are now, where you want to go, how you intend to get there, and who your visitors are. You need a business plan, or for those of you not doing an online business, a road map.
If you are only doing a personal page and you want it noticed, you will need to know these things as well. It doesn’t need to be elaborate, just something to give you some direction. This will come in handy if you ever decide to seek some paid advertising to help cover your costs.
It should cover things such as:

What you want to accomplish

  • what is it that you want to sell?
  • what is it that you know that you want others to know?

Who are you reaching out to

  • what are their likes and dislikes?
  • what is it about what you have that would make them want to buy, see or hear it?

How do those you are reaching out to on the web use the web are they just surfers?

  • do they react to “viral” emails?
  • do they use Google or do they prefer Yahoo!?
You don’t need to go into detail, although, the deeper you delve the more successful you can be.
More on SEO and Marketing:
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Curt SitersCurt Siters

Webmaster

Go, Stay, Shop & Play Local with Los Catalos

Big fan of living simply

Look deep into nature, and then you will understand everything better. ~Albert Einstein

Mans heart away from nature becomes hard. ~Standing Bear

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