I’ve been involved in web design, database integration and the then unknown SEO, also known as search engine optimization, since the early 90’s when it was really a wild west frontier. I have learned a lot and seen a lot – both good and bad. From what I have learned I have honed my skills and have succeeded in my ability to get a site into the top 5% of visited websites as ranked by various systems.
What I will be covering in the next 8 articles of this series is what it takes for you to have a well-developed, non-special effect website and have it rank well on its own, through just good solid html without much thought given to how to use keywords.
I will be covering things to consider as well such as web hosting (if they can’t get to your site you can’t get ranked), developers (if they don’t do things right you may not get indexed in the search engines where you need to be), planning the site and more.
The important thing is to not look at this as a necessary evil, but more as something enjoyable or even a challenge.
What you want to accomplish
- what is it that you want to sell?
- what is it that you know that you want others to know?
Who are you reaching out to
- what are their likes and dislikes?
- what is it about what you have that would make them want to buy, see or hear it?
How do those you are reaching out to on the web use the web are they just surfers?
- do they react to “viral” emails?
- do they use Google or do they prefer Yahoo!?