It Is Important To Be Smart When Designing Your Website

In my SEO & Web Marketing series of articles I outlined many things to take into consideration when designing your web pages and websites. One thing about website design that I haven't covered yet is the underlying server software that is used (if any), such as PHP or Lasso or ASP, to assemble your web page before it is sent from the server to the browser. I'll be covering that in an upcoming article. In this article I will be discussing why it is important to think down the road and make a plan. One thing you have to remember is be flexible as time goes on as your website may take anot...
Read More

SEO & Web Marketing – Offline Marketing

Offline Marketing Back in the mid 1990's, I read a book by Jay Conrad Levinson called "Guerilla Marketing." It was and still is a fascinating read. After reading the book I got a client needing help with their internet presence which included stabilizing the web server (it was really flaky) and marketing. I thought fantastic! I could really put Jays' advice to the test as the company was only about 9 months old and grossing only $20,000 in that first year with 6 employees. After 6 months the owner was looking to do an IPO (initial public offering - stock market terminology) and 6 months af...
Read More

SEO & Web Marketing – On Page SEO Options

Now we get down to actually starting to set the page itself up for SEO. A lot of people involved in Search Engine Optimization will poo-poo the following and try to ignore developing what I am going to cover in this article saying "Search Engines don't pay attention to these any more." That is partially correct. The algorithms (analysis process) they are using today are much more sophisticated than they were even five years ago. What this means is that if your <meta> tags or <img> description tags are not relevant to the content on the page they will be ignored. You see, back in...
Read More

SEO & Web Marketing – Adobe Flash, Bells and Whistles

Flash, Quicktime and Plug-ins Adobe Flash is dead. Quicktime, RealPlayer and others are finally being relegated to their proper roles. This has come about because of CSS3 (Cascading Style Sheets Layer 3) which, when fully implemented by all the browsers will take your web surfing experience to the next level. The World Wide Web has come a long way since its' inception. We now have interactivity (blogs, forums, mutli-user games, etc.) The average user can now download pages ten times (or more) as fast compared to just a few years ago. But with these technical changes the users have chang...
Read More

SEO & Web Marketing – Content

The KISS theory ("Keep It Simple, Seriously"). The design and layout should reflect your business, but don't go overboard or people will not come back. Things to consider are: Do not design your site for a screen larger than the most common screen size. As of today large screens or high resolution has become the standard, with the exception of smart phones, but this can be remedied through the use of CSS (Cascading Style Sheets). Too many colors will be too confusing (unless the designer is very, very good). Backgrounds are usually best when they are a single color or muted graphic o...
Read More

SEO & Web Marketing – Hosting

Host Considerations There are many web hosts available and they are not all equal. Some are very good at handling the basics while others are better at e-commerce or high-tech solutions. Some are free (typically limited in what you can do) and some are not. You will need to check into their contract to see what they provide, what they don't provide, what they allow you to do and what they don't. Can they handle your current needs? Can they handle your anticipated traffic (be realistic as the top 100 websites get approximately 80% of all the traffic)? Will they overlay your site with a...
Read More

SEO & Web Marketing – Developers

You can design your web site yourself or hire a developer. It is easy to create a page or site and not too hard to create a good-looking one. Creating an effective site is not at all easy. You, or whoever you hire to develop your website, will need to look at what you came up with in first 2 parts of this series as this will greatly impact the structure and delivery of your website. Those two steps determine the needs of your site, as well as what you need in a server, server software and the "bandwidth" of your servers connection to the internet. They will also help you determine what y...
Read More

SEO & Web Marketing – Planning Considerations Part 2

When you decide you want a web site, there are many items to consider. Any answer to each of the questions below have both positive and negative ramifications. This is just a basic list of considerations, and some positive or negative results of various answers to the questions, when thinking about putting a site on the web. Will it be a personal site or business site? If you are doing a personal site you have a world of creativity available to you with fewer downfalls as a result of those choices than a busness would. This creativity can make designing the website take longer as you discove...
Read More

SEO & Web Marketing – Planning Considerations

I've been involved in web design, database integration and the then unknown SEO, also known as search engine optimization, since the early 90's when it was really a wild west frontier. I have learned a lot and seen a lot - both good and bad. From what I have learned I have honed my skills and have succeeded in my ability to get a site into the top 5% of visited websites as ranked by various systems. What I will be covering in the next 8 articles of this series is what it takes for you to have a well-developed, non-special effect website and have it rank well on its own, through just good so...
Read More

Using the MOD mathematical function in your website.

Recently while I was doing some research for a new web application I was looking for a simple and clean, almost zen-like way to create alternating rows of color in a table. Interestingly this problem was not connected with the website I was creating. As I was scouring the web I came across a multitude solutions, that while they may work, were just way too complex for my taste. I read a quote in a signature on a forum a while back that said "Code is poetry." With the exception of regular expressions, that is what I try to do with my code - but I try to take it one step further and try to ach...
Read More