SEO & Web Marketing – Offline Marketing

Offline Marketing Back in the mid 1990's, I read a book by Jay Conrad Levinson called "Guerilla Marketing." It was and still is a fascinating read. After reading the book I got a client needing help with their internet presence which included stabilizing the web server (it was really flaky) and marketing. I thought fantastic! I could really put Jays' advice to the test as the company was only about 9 months old and grossing only $20,000 in that first year with 6 employees. After 6 months the owner was looking to do an IPO (initial public offering - stock market terminology) and 6 months af...
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SEO & Web Marketing – On Page SEO Options

Now we get down to actually starting to set the page itself up for SEO. A lot of people involved in Search Engine Optimization will poo-poo the following and try to ignore developing what I am going to cover in this article saying "Search Engines don't pay attention to these any more." That is partially correct. The algorithms (analysis process) they are using today are much more sophisticated than they were even five years ago. What this means is that if your <meta> tags or <img> description tags are not relevant to the content on the page they will be ignored. You see, back in...
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SEO & Web Marketing – Adobe Flash, Bells and Whistles

Flash, Quicktime and Plug-ins Adobe Flash is dead. Quicktime, RealPlayer and others are finally being relegated to their proper roles. This has come about because of CSS3 (Cascading Style Sheets Layer 3) which, when fully implemented by all the browsers will take your web surfing experience to the next level. The World Wide Web has come a long way since its' inception. We now have interactivity (blogs, forums, mutli-user games, etc.) The average user can now download pages ten times (or more) as fast compared to just a few years ago. But with these technical changes the users have chang...
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SEO & Web Marketing – Hosting

Host Considerations There are many web hosts available and they are not all equal. Some are very good at handling the basics while others are better at e-commerce or high-tech solutions. Some are free (typically limited in what you can do) and some are not. You will need to check into their contract to see what they provide, what they don't provide, what they allow you to do and what they don't. Can they handle your current needs? Can they handle your anticipated traffic (be realistic as the top 100 websites get approximately 80% of all the traffic)? Will they overlay your site with a...
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SEO & Web Marketing – Developers

You can design your web site yourself or hire a developer. It is easy to create a page or site and not too hard to create a good-looking one. Creating an effective site is not at all easy. You, or whoever you hire to develop your website, will need to look at what you came up with in first 2 parts of this series as this will greatly impact the structure and delivery of your website. Those two steps determine the needs of your site, as well as what you need in a server, server software and the "bandwidth" of your servers connection to the internet. They will also help you determine what y...
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SEO & Web Marketing – Planning Considerations Part 2

When you decide you want a web site, there are many items to consider. Any answer to each of the questions below have both positive and negative ramifications. This is just a basic list of considerations, and some positive or negative results of various answers to the questions, when thinking about putting a site on the web. Will it be a personal site or business site? If you are doing a personal site you have a world of creativity available to you with fewer downfalls as a result of those choices than a busness would. This creativity can make designing the website take longer as you discove...
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SEO & Web Marketing – Planning Considerations

I've been involved in web design, database integration and the then unknown SEO, also known as search engine optimization, since the early 90's when it was really a wild west frontier. I have learned a lot and seen a lot - both good and bad. From what I have learned I have honed my skills and have succeeded in my ability to get a site into the top 5% of visited websites as ranked by various systems. What I will be covering in the next 8 articles of this series is what it takes for you to have a well-developed, non-special effect website and have it rank well on its own, through just good so...
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